The Latin American Market
How can we further expand our business?
Is that what's been on your mind? Good news! We have a potential market in mind, a market that is populated with around 560 million consumers. A market that is rich in natural resources. A market that is hungry for technology and creative ideas / products / services. An evolving market that will become like Asia. We are talking about Central and South America - Latin America! You will only stand to gain if you will start building a strategic partnership with them AHORA (AHORA means NOW in Spanish).
The Latin American Market, how many countries are we talking about?
We are talking about 20 independent countries including Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica,
Cuba, Dominican Republic, Ecuador, El Salvador, Guatamela, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Suriname, Uruguay and Venezuela.
Latin America also includes 4 French dependencies, namely, French Guiana, Guadeloupe, Martinique, Saint Barthélemy and Saint Martin; 3 Netherland dependencies, namely, Aruba, Bonaire and Curaçao; as well as 2 US dependencies, namely, US Virgin Islands and Puerto Rico.
Thats a total of 29 countries altogether. The majority speak Spanish (represented in green above). Brazil speaks Portuguese (orange). Other minority languages spoken include French, Dutch, (blue) and others.
The Latin American Market, is it worth your time and effort?
Quoting Professor S Jayakumar, Deputy Prime Minister and Minister for Law, in his speech at the FEALEC Young Parliamentarians Forum, he said the following with regards to business with Latin America:
"In Latin America, the key economies in the region are expected to continue growing at a healthy 3.5-5% for the next 4 years. With its rich natural resources, Latin America has become a leading producer of metals and minerals, oil and gas, marine products as well as agriculture and meat products, etc..."
"There is significant untapped potential in the economic relationship between Latin America and Asia. Fast growing demand for commodities has led to a significant increase in Latin America-Asia trade. China's imports from Latin America have increased by more than 600% over the last five years to reach US$21.7 billion."
"In Latin America, the key economies in the region are expected to continue growing at a healthy 3.5-5% for the next 4 years. With its rich natural resources, Latin America has become a leading producer of metals and minerals, oil and gas, as well as agriculture and meat products. Mercosur, the Customs Union comprising Brazil, Argentina, Paraguay and Uruguay, has been successful in linking up with other associate members from Latin America. The Brazilian National Development Bank's US$500 million worth of loans for projects in neighbouring South American countries would help stimulate infrastructure development targeted towards greater regional connectivity."
"Other Asian countries are also aggressively entering the region."
"Latin American companies are increasingly seizing opportunities in Asia.... However, overall, the Latin American presence in Asia is still small and there are many more opportunities waiting to be exploited."
For the full article, please Click here
What about the challenges?
A recent research done by Brookyln Institute in August 2006 outlines the following challenges in Latin America (or LATAM):
First, high inequality, partly related to historical relations between Europeans, indigenous and Afro-descendants, but reinforced by continuing dualism between the formal and informal sectors.
Second, education, where the region suffers from a serious "secondary deficit" and weak educational quality.
Third, the business climate, which exhibits continuing problems with inappropriate regulation, while infrastructure provision has suffered from cutbacks to public provision, only partly compensated for by increased private investment.
And, finally, Latin America's future sources of international comparative advantage: whether in natural resource-based exports or in manufacturing, the region needs to improve performance in mobilizing knowledge and technology.
Click here to read the entire report. BUT...
Before you are being put off by the challenges currently facing LATAM, we hope you will read on to see if they what they REALLY are. Every economy has a unique set of needs. But its the needs that create opportunities. Read on to find out the secret of Business Development.
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The secret of Business Development
An old story tells of two shoe salesmen sent to Africa.
Soon after arriving, the first salesman telegrammed a message home; ‘Situation hopeless – no one wears shoes!’
Shortly after, the second salesman sent the message; ‘Quick, send the shoes over – no one wears shoes!’
What one saw as a barrier, the other saw as an advantage. In a fast changing world, your view of the challenge you face determines whether you will be the winner.
When we just started out in 2004, we had to answer questions from well-meaning friends and acquaintances that went something like this:
"Are you sure there is a market for the Spanish language here in Singapore? Latin America is so far away. And even if there was," they reasoned, "Singapore is too small a market."
Like the second salesman - we saw a golden opportunity.
Language can easily be your advantage
Apart from distance, the language barrier is what seems to be insurmountable to some. Actually, you can easily and inexpensively turn this "hindrance" into your unfair advantage.
It is easy to overcome the language barrier and make it your advantage if you know how. In fact, it is the most inexpensive way to gain a compeitive edge if you know how.
Train yourself or your staff, its a worthwhile investment.
LEARN SPANISH RAPIDLY AND SPEAK LIKE A NATIVE! Click here.
LEARN GOOD SPANISH IN 8 WEEKS! Click here.
Exporting your technology, creativity, service or products?
Latin America welcomes the advanced technologies and innovation that Singapore can offer. Having slowly been evolving from her third-world status, Latin America is getting herself groomed to be more active player in the international arena. If you have a technology, service or product that can really help build up their economy, we can see how we can help you bring them over or assist you to find a suitable importer. With value-added services, reliability and patience, we can get out of the price competition and compete in where your strength is.
Importing from Latin America
can be a worthwhile venture. Being rich in land, agriculture, natural resources and CULTURE, Latin America has a lot to offer to Singapore (and Asia). In fact we have a list of manufacturers and exporters of fine wine, fruits, handicrafts, etc. just waiting for genuine importers. Bridge SA screens through them and makes sure you get in touch with "real" manufacturers or exporters. The next thing we can do is to connect you to them, or if you prefer to work through us, we'll do just that.
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There is ONE THING that you can do now to immediately expand your business whether or not you are an online business. That is right. Convert your website into Spanish and you will be able to reach another approximately 350 million people. That's a sizeable market, don't you think so? Convert it into Portuguese as well and you will be able to reach another 180 million people. And, that's what we can do for you too with no hassle on your end!
Haven't got a website? You can get one up and running today for FREE! Click here now.
We are currently helping a few Singapore companies to explore the market. Whether you are thinking about importing from or exporting to Latin America, take your first step today - contact us. Tell us what you have in mind, let us explore your idea together. Let us know how we can help you achieve your goal!
Join the adventurous; do not miss out on the opportunities!
AHORA es la hora! Now is the time!
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EL ESPACIO LATINO (the Latin corner)
¿Eres de latino américa?
Bienvenido a nuestro sitio. Este espacio ha sido reservado especialmente para ti. Si deseas, puedes dejar un mensaje o un saludo en el buzón abajo.
Esperamos actualizar (y quizás expandir) este espacio con informaciones y oportunidades interesantes. Así que, te invitamos a volver a esta página con frecuencia.
Algo especial para los amigos PARAGUAYOS:
Hola amigos de Paraguay, si están viviendo en Cingapur, esperamos que se han sentido muy en casa. Hace poco, encontramos un sitio adónde pueden compartir sus experiencias en el extranjero con sus compatriotas y con el resto del mundo. Bueno amigos, el sitio se llama www.somosparaguayos.com. Esperamos que les sirve arto.
¿Tiene usted un proyecto?:
Que tenga la libertad de anunciar algún proyecto, idea o producto interesante de latino américa. El buzón a la mano izquierda ha sido proporcionada para este motiivo (si es posible, escríbelo en inglés). Lo hemos creado especialmente para Ud.
¿Tiene usted un producto o alguna idea?:
Si tienes una idea o producto interesante de latino américa, también puedes anunciarlo aquí. Puede que encuentres un interesado aquí.
Bridge S.A. is a listed member of the following Directories:
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